Through multi-disciplinary collaboration rapidly generate a future state concept and validate it to ensure the most appropriate customer solution is being built.

During this phase, leverage the experience of the team to develop sketches and prototype to validate customers’ needs. Test with a small group of users and compile early design feedback.


  • Collaborative sketching
  • Prototype development
  • Technical and Security assessment
  • Usability testing
  • Visual QA Testing
  • Internal feedback at check-in
  • Continued review of user story prioritization
  • Stakeholder reviews


  • Experience maps reviewed with stakeholders
  • Validated design solutions
  • Validated technical solutions
  • Decision to proceed to Build phase