Using this guide
These guidelines will help interaction designers, visual designers and developers create consistent and on-brand digital experiences. The native app guidelines are intended to help empower you and your team to help build great TELUS digital experiences by:
Creating a consistent look and feel
A brand’s app ecosystem must have consistent user interfaces and structure, which creates a homogenous ecosystem identity and experiences for the user.
Building and maintaining user expectations
Patterns such as navigation and toolbars must be consistent in order to build ecosystem consistency and to ensure users are provided with familiar patterns.
Standardized elements such as menus, loading and login screens provide consistent experiences across the app ecosystem and also reduce design and development efforts.
Providing user what they need, when they need it
TELUS Digital apps need to work together with the complete TELUS ecosystem to take care of the complexities of a customer’s life. Serve-self is the idea that wherever you are, your preferences are being collected so that TELUS apps can more efficiently and effectively serve your needs - predictively and in a more automated fashion.
Contextual value enabled by location
Apps grant us permission to be part of our customer’s lives. We carry our mobile devices wherever we go and how we use them might differ depending on where we are. Whether it’s a retail beacon, a Wi-Fi hotspot, or your home internet connection, contextually aware services can enable an enhanced experience and helps to make TELUS an invaluable element in customer’s’ lives.
What could the TELUS app experience feel like? Watch the video below for a glimpse.
A structured and scalable ecosystem
TELUS Digital is committed to building all apps in a way that supports an informed, structured and scalable ecosystem. The proper planning of all new product apps, support apps and app feature upgrades needs to be considered to determine its role in the overarching TELUS experience. When apps are evaluated, there are two main categories they fall into:
TELUS horizontal appsServes a general purpose
Targets the largest number of customers with a wide breadth of utility, coordinated functions, tasks and services.
Example: TELUS My Account
TELUS vertical appsSupports niche products or lines of business
Designed for a particular type of task that will offer more in-depth functionality to the user and can’t easily be combined with a horizontal app.
Example: TELUS Device Checkup
Role of app versus a web experience?
Apps should deliver on the following core measurements and expectations:
User typically has one action in mind that fits into a micro-moment.
Anticipate customer needs and offer tailored content and non-intrusive notifications based on interests, location and usage behavior.
Utilize features like camera, contact list, GPS and touch ID to improve customer experience.
Offer basic content and functionality in offline mode.